The sun no longer peeks through my white lace curtains at 5:00 am. There’s a crispness in the air and I need a long-sleeved shirt most mornings when I leave the house.
It can only mean one thing: summer is officially over.
Although I lament the end of beach season — not this super prego lady went much — autumn is by far my favorite season, especially living in New England. I’m ready to whip out my maternity leggings and my favorite pair of boots (which, cross my fingers, will continue to fit me through the end of pregnancy!), treat myself to hot spiced apple cider and pumpkin pie, and watch the leaves change color.
The start of fall means I have officially made it through my first real season of craft shows! It’s been an exhilarating season full of surprises and growth, and I’m itching to share with you a few pearls of wisdom.
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1. Be prepared to sweat
You might as well be hitting up the gym for a good cardio routine and some quality time in the sauna with the amount you are likely to sweat, especially at a summer show. Craft shows are physically demanding. Vendors arrive at a show hours before it starts up to haul everything out of their cars, wrestle with their tents, and meticulously set up their displays, only to take it down at the end of the day and start anew at the next show.
Don’t worry, you’ll look at good as this guy at the end of the day. Image by Nacim Bouchtia.
It’s a long day, friends. A six-hour show typically means about 10 hours on your feet, carrying equipment; setting up and taking down your tent, weights, and displays; talking to customers and answering questions. Be prepared to collapse on your couch at the end of the day.
Newbie tip: Bring several bottles of water, deodorant, and perhaps an extra change of clothes.
2. Introduce yourself to your craft show neighbors
I have met some amazing people this summer through participating in shows. They have offered invaluable advice, assisted me with moving heavy items, and kept an eye on my booth during multiple bathroom trips. We check on each other to see how the day is going and offer each other moral support.
Over time, you start to see the same people and may even become friends with them. We check on each other to see how the day is going and offer moral support. As a solopreneur, it’s really nice to come to a show and see a friendly face who understands this world.
Newbie tip: Be friendly and play nice. Introduce yourself to your neighbors. Offer to help them set up their tent if you see them struggling and to keep an eye on their booth while they grab a bite to eat.
3. Stay positive
I have had shows where the person next to me barely has time to sit she’s making so many sales. Meanwhile, it’s crickets in my booth and I’m praying I’ll at least make back the fee for the day. Then I will have days where I will sell a piece before the show has even officially begun.
Then I will have days where I will sell a piece before the show has even officially begun.
You never know what the day will bring.
Image by Phillipe Put
Yes, days can be incredibly slow and make you want to pull your hair out, but there are also (hopefully) more successful days to balance it out. Instead of throwing yourself a pity party, look at those shows as a lesson in how to do things differently. Switch up your booth display, change out some products. You have nothing to lose! Think about what you can do to improve your selling experience.
Newbie tip: Look at each show as an opportunity to learn and grow. Again, talk to your neighbors and see what words of wisdom they can offer, especially if the have been doing this longer than you.
[Tweet “When all else fails, treat each craft show as a learning opportunity”]
4. Get people to sign up for your newsletter
Though I’m not very good at pushing it, I always make sure to have a newsletter sign-up sheet. I have steadily increased the number of newsletter subscribers I have this way and have been able to get some repeat customers this way as well as form a connection with some of them.
Newbie tip: Have an incentive to encourage potential customers to sign up for your newsletter. It can be a credit to your Etsy shop or an opportunity for people to win something you sell.
[Tweet “Selling your products at a craft show? Get people to sign up for your newsletter!”]
5. Take each show one day at a time
I have had days that I thought were going to be awesome that flat-out sucked. I have had other days not sure if it was even worth going in that have totally rocked. And I have had days where I make a crazy connection that totally puts a smile on my face.
Every show is completely unpredictable, which can be both exciting and terrifying (especially when you’re hoping to pay the bills!), but in its own way makes this whole experience that much more exhilarating.
Newbie tip: Go into each day with a positive attitude and a smile on your face. Even if you are having a slow sales day, just suck it up and plaster on a big, fake smile and know that the next one is a brand new day. (And if all else fails, give yourself bury your sorrows in a mountain of trip chocolate ice cream dripping with hot fudge.)
Have you participated in craft shows before? What was your biggest takeaway from the experience?
If you liked this post you might also want to check out these:
- 15+ online tools your creative business needs right now
- 7 ways participating in craft shows is just like going to college
- How to survive working from home when you have a small child
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Ilene Evans says
September 20, 2013 at 10:19 amI really appreciated this post. I am on the verge of starting a business and will most likely begin at farmer’s markets and vendor nights and things like that. I’m a horrible sales person too – I will have to remember to do newsletters!
Jennifer Barbour says
September 20, 2013 at 11:40 amGreat lessons, Bev. I can only imagine what it’s like to have to set up and break down your display every time. While pregnant! Sounds like it was a great summer.
The Dose of Reality says
September 20, 2013 at 6:03 pmI was just looking at my calendar and noticed that Sunday was the first day of fall!
Congratulations on your first spring and summer seasons of shows! You’ve learned a lot and I think every person new to shows should read this post!!
It struck me that one of the sentiments you had about shows, for me, applies to blogging. Some days I thought would be great end up being awful (and the post flops)…and some days I think will be terrible, end up being great (and popular). I’ve realized you just never know!! –Lisa
Mo at Mocadeaux says
September 20, 2013 at 7:28 pmI can’t imagine how taxing each show day is – and how you’ve worked it so well while being pregnant! I love the JP Open Studios! I’ve been several times because my sister lives in JP. Have a wonderful and successful weekend!
Tamara Bowman says
September 20, 2013 at 8:44 pmI’m a terrible salesperson too. I just want to do my thing and have someone else worry about all of the business/money/sales type things.
That said, I’d need a fairy godmother for that to happen.
It seems very physical, and that’s for someone who isn’t pregnant. Makes me want to go to a craft show right now and hug all of the vendors and buy their work!
Bev F. says
September 21, 2013 at 5:32 amThat’s awesome! i can’t wait to hear more about it.
Bev F. says
September 21, 2013 at 5:33 amIt definitely was a great summer! While it is a lot of work, it’s nice to have an excuse to be outside for an entire day (well, as long as it isn’t too hot and humid) and spend it with a friend or family member.
Bev F. says
September 21, 2013 at 5:34 amExactly! I’ve had the same thing also happen with blog posts. I think that’s the cool (and also frustrating) part about humans: we are completely unpredictable!
Bev F. says
September 21, 2013 at 5:36 amThat’s awesome! I haven’t been to the JP Open Studios in several years, and while I’m a little bummed I won’t be able to explore and see the local artists, I am very excited to participate in it. If your sister comes, you will have to tell her to let me know she’s your sister!
Bev F. says
September 21, 2013 at 5:36 amOh man, I would be sooooo happy if I had someone to do the businessy side of things. One day…
Carla says
September 21, 2013 at 7:33 amI have never thought about all of the work putting the tent up and down carry things back and forth to your booth. Yeah, it does seem obvious but…! I think if you are enthusiastic about what you are doing that you are a fine salesperson. The only thing that is hard to do is just asking the final question of what they’d like to purchase today. Other than that one question no sales pitch is needed IMO. Your excitement will rub off on others.
Vickie Foley says
September 23, 2013 at 9:46 pmThanks for the good advice and encouragement! Love love reading your posts. Its like a breath of fresh air.
Kimberly Kling says
September 24, 2013 at 8:45 amThanks for all the great tips! Once baby is born, I’m hoping to get involved in some shows. We don’t have many around here, and unfortunately, the ones we do have are all right on the baby’s due date! How fun would it be to meet up with our kiddos someday??
Bev F. says
September 24, 2013 at 9:56 amI definitely had not thought about how tough it was before this year. I have such an appreciation for my “colleagues” who do this week after week!
Thanks for the well wishes, I’m very happy that the last part of my pregnancy is in the fall! I can’t imagine being super pregnant in the summer 🙂
Bev F. says
September 24, 2013 at 9:57 amThat is a great way of looking at it, Carla! I am certainly enthusiastic, but I don’t know how much that shines through, oddly enough.
Bev F. says
September 24, 2013 at 9:57 amThanks so much, Vickie, I really appreciate that 🙂
Bev F. says
September 24, 2013 at 9:58 amIt definitely would!! Especially since they are going to be so close in age. I’m interested to see how having a baby next summer will have an impact on doing shows (and her due date definitely is having an impact on the holiday season…no holiday shows this year for me. Oh well!)
Kimberly Kling says
September 24, 2013 at 7:52 pmI know! It’s all new to me so it will be interesting! How great would it be to do a show together with our babes? Wish we were closer 😛
Cathy Logan says
January 28, 2017 at 11:33 amI have been doing craft shows for years. My advice to the newbies is Research,Research, Research! Look at what other vendors are exhibiting in the show. If you have unique high priced item beware of those shows that allow Buy/Sell items into the show. If customers can get flea market products at a cheaper price they are not going to appreciate handmade higher priced handmade pieces.
Once you start doing a few shows you will get to know who your customers will be. You want to examine the area you are in to see the age group that buys, and the type show it is. You dont want to be selling an item for a mature home maker if most of the customers are very young.
I also look at the show fee. If they are only charging a small fee, chances are they are a small show or very little advertising is available. Sometimes you can make a good profit but dont count on too much!
Bev Feldman says
January 30, 2017 at 2:49 pmThanks, Cathy! This is great advice. It’s really important to look at the market and make sure you are at the right one given your products. I have made that mistake of being at shows that weren’t a good fit for my jewelry and found myself competing with items with a much lower price-point.