When it comes to selling your handmade products online, there’s so much think about. Making your products, photographing them, writing products lists. But that’s just the beginning. You also need a strategy for marketing your products and driving traffic to your online shop. Since starting my shop, I have tried it all. Twitter, Facebook, Pinterest, Periscope, Google+, you name it…. Read More
Do you have a new jewelry business or are thinking about starting one? Here you will find resources for jewelry makers and other creative entrepreneurs.
I love reading, and I especially adore reading physical books. When I was in elementary school, I was the kid who would sneakily read my book after bedtime, snuggled beneath the covers with a flashlight and my latest book in hand. I crave books. The weight in my hands; the feel of the smooth, cool covers; the crinkle when you… Read More
When I first started Linkouture, I wanted to make one-of-a-kind pieces that were beautiful and affordable. Because I didn’t have much capital, and because I was stuck on this idea of affordability, I initially made my chains using silver-plated rings. It had the look of sterling silver, but at a much lower cost. However, I noticed that over time the plating… Read More
The first year I turned my jewelry hobby into a business, I didn’t feel ready to participate in any craft shows. To me, those felt like something only “real” jewelry makers did, and in my opinion, I was not in their league. (By the way, five years later, I still have those feelings of doubt!) Plus I was not ready… Read More