|Images courtesy of Ana Campos|
How did you get started knitting and dying yarn?
I think there are two main elements to the appeal of handmade. The first is connection – it is great to support real people and know that you are buying into their passion. People become invested in the stories of the artisans they support. But beyond that, buying handmade often means being able to buy exactly what you want. Handmade pieces tend to have more character than mass-produced items, and speak to specific niches. And if you can’t find what you want, most makers are happy to take custom requests. There’s something really special about being able to share your vision with an artisan and have it made just for you, even if it’s something as “simple” as a pair of mittens.
Be very clear about your business goals, and write a business plan. You should understand if your goal is to ultimately make a living from your business, or if you’re happy doing it on the side. Quitting your day job doesn’t have to be your goal, but you should be clear on what you’re trying to achieve. Once you figure that out, you can write a business plan and set up metrics to keep yourself on track.
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