Linkouture jewelry design process

From hazy idea to tangible product: My jewelry design process

Sitting in my condo on a cold New England winter morning in a pair of frayed black sweatpants and t-shirt, a mug of freshly brewed coffee warming my hands, an image danced across my mind.

I closed my eyes and peered closer, allowing the idea to fill my head.

Like the lens of a camera focusing on its subject, the details of the image sharpened in my mind. 

Before it had time to flitter away, I grabbed the nearest notebook and a pen and quickly sketched out the idea on a blank piece of paper.

It wasn’t a particularly good drawing, but it got the point across. After struggling to find the motivation or creative energy, I now knew would I would make in the metalsmithing studio the next day.

For the longest time when people asked me how I came up with my jewelry ideas, I really had no clue. I didn’t have a real process, I just created. I would go to bead shops and pick out ones that caught my attention and then would try to make pieces around them.

As my skills as a jewelry designer and style have evolved over the years, so has the process in which I come up with my designs.

The creative design process is deeply personal, and I’m glad to have the opportunity to share mine with you.

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Step 1: Sketch out the designs

I’m a huge fan of blank journals and almost always carry one around with me. Sprinkled throughout the notebook are sketches of design ideas as they come to me. As soon as I think of an idea, I draw it. If I don’t have a notebook easily accessible, I find a scrap of paper to write it down so that I don’t forget.

Linkouture jewelry design process

My drawing skills are pretty horrendous, but since I know this is just for me (unless I’m sketching out a handcrafted custom jewelry design), I don’t worry about it looking pretty. The most important think is creating an easy way to remember the ideas later. If I don’t write it down, there’s no guarantee that I will remember. (Hello, mom brain!)

Where do I find inspiration?

Inspiration for a specific jewelry design or series often comes at unexpected times and place.

Sometimes I see another piece of jewelry that gives me an idea for a design. While I never outright copy another designer’s idea, I do find inspiration from other pieces of jewelry, both in person and online. In these cases, I use the camera on my phone to take a picture (as long as I am in an appropriate situation to do so) and save it to a notebook in Evernote specifically for design ideas.

Other times a vision pops into my head and I do my best to capture that on paper. Sometimes it is a deliberate exercise in coming up with new designs, but more often the ideas come when I least expect them.

Step 2: Pick a theme

With my current minimalist jewelry collection, I started with one idea — a necklace with interconnecting circles. Over time I expanded the line to include minimalist earrings, bracelets, and necklaces that fit around one theme of circles with a delicate hammered texture.

Through years of designing, I found narrowing down on a theme makes the ideas flow more easily than trying to just come up with general jewelry design ideas.

While some may come up with the theme and then sketch out the ideas, this order seems to work best for me.

Step 3: Get excited

A big part of the design process for me is getting myself pumped to make jewelry. I’ve had days where I wasted hours of valuable studio time because I wasn’t in the mood to make jewelry.

If I’m not in the right headspace, then designing will not come easily.

It may sound a little woo-woo, but imagining the design process, from the feel of the raw materials and tools in my hand to the smell of the torch melting wire, builds excitement and helps me to get to the right level of motivation to start creating.

Step 4: Acquire the necessary materials

Once I have an idea in my head, I make sure I have the materials and tools on hand to execute my new ideas. On numerous occasions I’ve sat down to start working, only to realize I’m lacking the right gauge wire or my last saw blade snaps as soon as I start to work. It’s incredibly frustrating and puts a damper on the process.

As I have moved to doing more metalsmithing work in my home studio, I have had to purchase new tools. Although I want to keep my business costs as low as possible, there are times when I know it’s time to invest in my business and upgrade to a new tool. (It also makes me feel more legit.)

Step 5: Experiment

This is my favorite part of the process — making the ideas come to life!

Once I have collected everything I need, I schedule a time to work. Unlike with writing, I prefer to have long stretches of time to work. I tend to create on days when my mother-in-law is watching my daughter for the day because I know I will have a long interrupted period to work. (Plus it really helps me get into that zen creative flow mode.)

Sometimes the design process is straightforward. Other times I might experiment with a new metalsmithing technique. Or, if I’m at the local studio where I work periodically, I ask the instructor to show me how to do something I don’t know how to do.

Sometimes the design comes out exactly as I had envisioned it the first time I try to make it.

Linkouture design process

More often, it takes me a few attempts before I get it just right.

(And some wasted material. Thankfully I can send in my silver scraps and dust to be recycled.)

Other times, the end result isn’t quite how I first imagined it would be, but I decide I’m satisfied with the changes. And occasionally, it just doesn’t work at all. I have had times where I don’t have the proper torch to execute an idea. Other times the metal gets mangled beyond use and I end up throwing it in with the scrap pile to recycle.

As frustrating as this can be, I have come to accept it to be part of the process. (And am grateful for the ability to recycle metal!)

Step 6: Share it on social media

Usually, I will share a new design, or part of the process, on my Instagram or Facebook account. I enjoy receiving feedback from people, drumming up excitement, and seeing if a design is worth pursuing.

When the ideas aren’t coming

We all have periods when we hit a creative slump.

During these times, I have learned to channel my energy in a different way, such as through blogging or working on another aspect of my business. Then I will often hit a sudden burst of creative energy (such was the case when I was on a 5-hour plane ride from Seattle to Boston) and ideas will flood my brain almost faster than I can put pen to paper.

Linkouture sterling silver hammered earrings

I tend to have seasons where I find most inspired to design and make new pieces of jewelry, and periods where I don’t even want to look at my workbench. (Usually in mid-December throughJanuary, right after the holiday craziness.) I realize that this is part of the creative process for me, and make sure to give myself a creative break.

No matter what season I’m in or the step in the process, I realize having this creative outlet is a huge part of who I am and vital to my overall well-being. Sometimes it’s hard to believe that this is how I get to spend my time!

What does your creative process look like?

13 thoughts on “From hazy idea to tangible product: My jewelry design process”

  1. Beautiful photos and helpful post. I really benefit from seeing the planning stages and all the work that went into a finished product. I think the idea of something and wanting it to be perfect freezes people. So they never even get started. Your finished product may not be exactly what you set out to create, but it’s beautiful and real in ways your idea never can be. Thanks for sharing.

    1. Thanks, Helen! I agree, I think sometimes people worry about the finished product looking perfect that it prevents them from even starting the process. While I’m a perfectionist, I have come to appreciate the process and the fact that things may look different than I had initially intended, but as a result I have come up with some really lovely jewelry designs in the process.

  2. This sounds similar to my own writing and design process here as I usually pre-plan before I do anything else. Then, I take it step by step, as well before unveiling the finished product,too. That said loved getting a back story to your own jewelry design process and thanks for sharing with us, Bev 😉

  3. Oh Bev, what an inspiring post to read on how you began your beautiful creative work! I just loved reading the steps along the process in making your jewelry and I LOVE the gorgeous hand made elegant gifts you make with such talent and imagination.

  4. I have a somewhat similar process. 🙂 Sadly, my best ideas come to me in the shower. I hate when that happens, because by the time I get out of the shower and get the floor soaking wet running around for a pen and paper the idea isn’t as fresh. I have a thousand ideas written across 50,000 notebooks. I should probably find all those.
    Your work is beautiful!

    1. A lot of my ideas come to me in the shower as well! I haven’t done this yet, but have you looked into a waterproof pen and paper? Apparently, they exist!

    2. I’m replying here under Dean’s comment because you are right Bev. I use and love AquaNotes – it’s a notepad and pencil that suction to your shower door or wall, and you can make notes in the shower! I get my best ideas there too, and that pad is a lifesaver. You can get it on Amazon for under $10.

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