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Friday Five: 5 Tangible Goals to Jumpstart My Business



As I mentioned in my last post, I don’t make New Year’s resolutions. Although I think it’s nice in theory to have a list of things you want to accomplish that year, I don’t think you necessarily need to do it on January 1. In fact, I find myself constantly reevaluating my goals for myself, and now that I am a small business owner I do it even more frequently.


But like everyone else, the start of a new year means I’ve got goals on the brain. I’ve been thinking a lot lately about what I want to do for my business this year to hopefully help it continue to grow, and I thought now was a good time to really flesh them out. I looked back at the goals I set out for myself in October, and I’m really happy with how I’ve done so far. Out of those goals, I have already:

The only one I haven’t done so far is bought a light kit, but since I haven’t had too many issues other than rainy days with little natural light, I’m not too concerned with that one. But four out of five goals reached, yeah! 


I have found that it is much easier to work with concrete goals. I like numbers. Instead of drink more water (which I really need to do) it would be much more helpful for me to say “drink at least six glasses of water a day.” And I love breaking big goals down into smaller, tangible, easier-to-reach goals that make those big goals not seem to daunting. Like, “at the end of every hour, drink a glass of water.” 


So, because it’s still the first week of January and you haven’t heard enough about goals for the New Year, for this week’s Friday Five I present 5 tangible goals for the month of January to Jumpstart My Business


1. Post at least four new items to my Etsy shop a week

A somewhat lofty goal, but since some of my items are pretty small and do not take that long to make, I am hoping it will motivate me to a) make more items, b) make a mix of items that take varying amount of times to make, c) boost my creativity by regularly creating (which is a big one for me since most of December was doing everything for my business except for actually creating, and d) get me to list items on a more regular basis. Out of all the aspects of running a creative business, listing is probably my least favorite activity. I have to say, I prefer bookkeeping and reading about taxes more enjoyable. (Strange, right?)


2. Sign up for at least one more craft fair
In December I started to make a lengthy list of craft fairs in the area on Evernote (which, by the way, has become my new best technological friend), based on ones I have attended as a patron in the past, some research I did, and recommendations on some forums. On Wednesday I signed up for my first juried craft fair (wish me luck!), but there is at least one more whose deadline is coming up soon. I would make the goal more, except it doesn’t seem that too many of the craft fairs that I am hoping to sign up for will have applications available before the end of the month. However, I am already signed up for three farmer’s markets and the local Open Studios in May, so right now I at a minimum I am signed up for one show a month February-May, with the intention of signing up for several more this summer.



2. Write at least three blog posts a week

Ok, so for this week I will only be at two, but since there was a holiday and I didn’t have great internet for three days, we’ll let that one slide. But for the rest of the month I am determined to write three a week. By the end of last year I was pretty much there, and I want to make sure I continue with this regularly. I have found, as long as I plan ahead and don’t wait until the night before to start writing a blog post, I really enjoy the process and I have a lot more ideas. And I can see that my writing is improving. 





4. Do at least one artist interview on my blog by the end of January
It’s been awhile since I interviewed another artist, and I really want to make sure that I successfully complete at least one more this month. I have someone lined up, so now I just want to make sure it happens!


5. Have at least three more interviews lined up 
One of my larger goals for my blog was to support other handmade artists, by not only highlighting their work on Friday Fives, but also by doing interviews. I fell short on this last year, having only done two. So in order to get my hiney in gear for this one I have decided to do more reaching out to artists, by a) posting it on Twitter & Facebook 2) posting on forums 3) connecting to people whose items I have purchased before. So far I have done #1 & #2 a couple times, and have heard back from a few people. But I also put that call out here: if you have a handmade business and would like to be interviewed on my blog, let me know!


What helps you to accomplish your goals?

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Hey there! I'm Bev, an early childhood educator turned small creative business owner and mom. I design and make modern chainmaille jewelry for women and blog about creativity, life, travel, food, and small business.
  • http://www.blogger.com/profile/16801606879925491806 Jennifer Kennedy

    For me, I feel like I’m all over the place with what I want to accomplish.

    I have realized that I need to focus on the most important things first — and then slowly add on.

    I want to do x,y, and z for my blog, but I still haven’t mastered the consistency of blog posting!! That’s priority #1!!

    Oh, and I see you’re going to be at BlogHer 13, whoop whoop!! I’ll be there too!!

    Cheers,
    Jennifer Kennedy – The Video Mojo

    • http://www.blogger.com/profile/16178785542969579479 Bev Feldman

      I hear you on being all over the place! At least you know what you need to focus on, and hopefully everything else will be able to fall into place after that. My hope is that actually writing everything down will help keep me on track.

      That’s awesome about BlogHer! This wil be my first blogging conference and I’m super excited. Beest of luck with your goals!

    • http://typicalhousecat.com/ Kristiina

      Good job on your goals! I think are right with the numbers thing. Have fun at BlogHer! Chicago is my favorite city on earth so I will def try to be there.

    • http://www.blogger.com/profile/16178785542969579479 Bev Feldman

      Chicago is a great city. I am really excited to go there in the summer for the first time. Hope you are able to get out there!

  • http://www.blogger.com/profile/15057635734839807693 Michelle Montero

    I saw your post on SITS and thought “dang, she wrote about what I did!”. I love the idea of artist interviews. I think that’s a fantastic way to expand your reach! Best of luck to you and your business ventures!

    • http://www.blogger.com/profile/16178785542969579479 Bev Feldman

      Oh, funny! A lot of us have goals on the brain right now.

      Thanks so much, I’m excited to see how the interviews work out. So far some great responses!

  • http://www.blogger.com/profile/16698270174244913926 The Dose of Reality

    I think you are so spot on, not just with your detailed goals which sound fantastic, but with the overall idea. I do *so* much better with concrete goals set. I was just talking about that very thing today! It just keeps me moving forward and getting things done.

    • http://www.blogger.com/profile/16178785542969579479 Bev Feldman

      I agree, I’m such a checklist-maven. I like being able to see what I’ve done and say “done!” Best of luck with all your goals.

  • http://www.blogger.com/profile/03603094838012738488 C McKane

    Great list Bev and it’s awesome how much you’ve already accomplished! I’m trying to find a balance between making no goals and too many or too complicated ones.

    • http://www.blogger.com/profile/16178785542969579479 Bev Feldman

      Thanks! I’m definitely a little all over the place sometimes, hoping that having smaller, more definitive goals will help keep me on track. Best of luck to you!