As I mentioned in my last post, I don’t make New Year’s resolutions. Although I think it’s nice in theory to have a list of things you want to accomplish that year, I don’t think you necessarily need to do it on January 1. In fact, I find myself constantly reevaluating my goals for myself, and now that I am a small business owner I do it even more frequently.
But like everyone else, the start of a new year means I’ve got goals on the brain. I’ve been thinking a lot lately about what I want to do for my business this year to hopefully help it continue to grow, and I thought now was a good time to really flesh them out. I looked back at the goals I set out for myself in October, and I’m really happy with how I’ve done so far. Out of those goals, I have already:
- Sold at a craft fair
- Hosted a jewelry party
- Reach 10 sales (thanks in huge part to my amazing friends!)
- Hired someone to Redo my Etsy banner, logo, and blog design
The only one I haven’t done so far is bought a light kit, but since I haven’t had too many issues other than rainy days with little natural light, I’m not too concerned with that one. But four out of five goals reached, yeah!
I have found that it is much easier to work with concrete goals. I like numbers. Instead of drink more water (which I really need to do) it would be much more helpful for me to say “drink at least six glasses of water a day.” And I love breaking big goals down into smaller, tangible, easier-to-reach goals that make those big goals not seem to daunting. Like, “at the end of every hour, drink a glass of water.”
So, because it’s still the first week of January and you haven’t heard enough about goals for the New Year, for this week’s Friday Five I present 5 tangible goals for the month of January to Jumpstart My Business
1. Post at least four new items to my Etsy shop a week
A somewhat lofty goal, but since some of my items are pretty small and do not take that long to make, I am hoping it will motivate me to a) make more items, b) make a mix of items that take varying amount of times to make, c) boost my creativity by regularly creating (which is a big one for me since most of December was doing everything for my business except for actually creating, and d) get me to list items on a more regular basis. Out of all the aspects of running a creative business, listing is probably my least favorite activity. I have to say, I prefer bookkeeping and reading about taxes more enjoyable. (Strange, right?)
2. Sign up for at least one more craft fair
In December I started to make a lengthy list of craft fairs in the area on Evernote (which, by the way, has become my new best technological friend), based on ones I have attended as a patron in the past, some research I did, and recommendations on some forums. On Wednesday I signed up for my first juried craft fair (wish me luck!), but there is at least one more whose deadline is coming up soon. I would make the goal more, except it doesn’t seem that too many of the craft fairs that I am hoping to sign up for will have applications available before the end of the month. However, I am already signed up for three farmer’s markets and the local Open Studios in May, so right now I at a minimum I am signed up for one show a month February-May, with the intention of signing up for several more this summer.
3. Write at least three blog posts a week
Ok, so for this week I will only be at two, but since there was a holiday and I didn’t have great internet for three days, we’ll let that one slide. But for the rest of the month I am determined to write three a week. By the end of last year I was pretty much there, and I want to make sure I continue with this regularly. I have found, as long as I plan ahead and don’t wait until the night before to start writing a blog post, I really enjoy the process and I have a lot more ideas. And I can see that my writing is improving.
4. Do at least one artist interview on my blog by the end of January
It’s been awhile since I interviewed another artist, and I really want to make sure that I successfully complete at least one more this month. I have someone lined up, so now I just want to make sure it happens!
5. Have at least three more interviews lined up
One of my larger goals for my blog was to support other handmade artists, by not only highlighting their work on Friday Fives, but also by doing interviews. I fell short on this last year, having only done two. So in order to get my hiney in gear for this one I have decided to do more reaching out to artists, by a) posting it on Twitter & Facebook 2) posting on forums 3) connecting to people whose items I have purchased before. So far I have done #1 & #2 a couple times, and have heard back from a few people. But I also put that call out here: if you have a handmade business and would like to be interviewed on my blog, let me know!
What helps you to accomplish your goals?